News: Megawatt is now part of communications and digital marketing agency, LaunchSquad. Read more here.

PLACE ORDER

86% of B2B marketers outsource content creation.

Choose a partner who gets it.

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Our Services

Clients trust us to deliver a pipeline of ideas and execute them brilliantly.

Content Strategy

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  • Alignment with goals and current programs
  • Planning and goal-setting
  • High-level and fine-grained content marketing strategy support
  • Messaging & positioning

Content Production

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  • Editorial calendar development and management
  • SME interviews & industry research
  • Expertly written content your buyers actually want to read
  • Keyword research and optimization
  • Video Services

Content Distribution

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  • Publishing via WordPress, Hubspot, or other platforms
  • Audience-specific distribution recommendations
  • Content distribution playbooks
  • Custom promo kits for every campaign

Content Auditing

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  • Audit of current content 
  • Recommendations for refreshing, deprecating, and repurposing
  • Competitor analysis to identify gaps

Content Analysis

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  • Content analytics tied to marketing, sales, and business goals
  • Smart attribution 
  • Clear understanding of ROI

SEO

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  • SEO Recommendations
  • SEO Best Practices
  • Content Optimization
  • Keyword Research
  • SEO Strategy

Video Production

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  • Script development
  • Storyboard and visual recommendations
  • Social media video production
  • Video strategy and consultation

Types of b2b content we provide

Demand Generation

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  • Email campaigns
  • Blog posts
  • Social media
  • Digital ad copy
  • Podcast ad copy
  • Event copy
  • & more

Lead Generation

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  • eBooks 
  • Reports
  • White papers
  • Webinar content
  • Landing pages
  • Email campaigns
  • & more

Product Marketing

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  • Landing pages
  • Solution briefs
  • Product briefs
  • Product web pages
  • Product video scripts
  • Customer stories
  • & more

Sales Enablement

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  • Case studies
  • Solution briefs
  • Outreach email campaigns
  • Templatized BDR emails
  • & more

Thought Leadership

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  • Blogs
  • Bylined articles / op-eds
  • LinkedIn Publishing
  • Medium Articles
  • & more

Account-Based Marketing

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  • Campaign strategy
  • 1:1, 1:few, 1:many content
  • Industry- or persona-specific content
  • Social ABM content
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content-DRIVEN DEMAND GENERATION

Leverage content to build your brand & create demand.

Demand Strategy +

Content is the key to generating demand. It’s the face of your brand. But just because we write it, doesn’t mean your target audience will see it. 

Leverage content to build your brand & create demand. 

Get your voice, your content, out into the world. We create a content-driven demand generation strategy that starts with understanding your target audience and personas. Through primary research we dig into their pain points, what kicks off their buyer’s journey. We discover how you can reach them with your message, uncover key insights to align your core messaging with your buyers, then build a strategy that reaches them as both consumers and b2b buyers across the phases of their buying journey.

Demand Execution +

• Lead generation campaigns

• Content distribution (organic, paid, native, syndication)

• Email marketing & automation (Marketo & Hubspot)

• Nurture streams

• Organic and paid social media

• Webinars

• ABM campaigns

• Publisher marketing campaigns

Brand Strategy +

  • Brand messaging
  • Product positioning
  • Executive thought leadership
  • & more

Happy clients

“I have worked with the Megawatt team on developing brand messaging, building marketing strategies, and writing content that really captures the pain points and needs of tech-savvy audiences. They have a firm grasp of the B2B tech world, and are able to turn in-the-weeds concepts into readable and relatable content. I would recommend them highly to companies who seek to rev up their marketing engine and reach new audiences with high-quality content and clear brand messaging.”

Nate Fritsch
Boston Technology Sales Executive

Get In Touch

With decades of experience in B2B tech marketing, we know what makes content hard—and worth it.

Megawatt partners with our clients to achieve marketing and sales goals with minimal internal team effort and zero stress.

book a discovery call

Our Partners

Specializing in content strategy, writing, and editing enables us to focus on our strengths and deliver high-quality results. We have built a few tried-and-true relationships with partners who offer complementary services. Together, we can make the most of your budget and help you achieve marketing and sales results with coordinated strategies.

Inkhouse is an integrated PR agency that intersects media relations, social media, creative services and content marketing. They work with innovative thinkers, creators and leaders who believe in the power of stories to effect positive change. They believe that authenticity matters, words count, and trust is earned. Credibility is a gating factor to any new product, organization, or idea. Inkhouse works with exciting emerging companies as well as admired, established brands across the technology, venture capital, consumer, education, real estate and healthcare communities.

inkhouse.com

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Inkhouse works with exciting emerging companies as well as admired, established brands across the technology, venture capital, consumer, education, real estate and healthcare communities. Megawatt has worked closely with Inkhouse on multiple client engagements. We share a passion for technology, a strong affinity for B2B tech in particular, and a similar set of cultural values that enable us to work well together and amplify our efforts for clients through this strategic partnership. We love their CEO Beth Monaghan’s approaches creating a human work culture and investing in the wider community through political involvement and action.

CamCo Demand is a boutique B2B marketing firm specializing in demand generation strategy and execution for tech companies. Unlike a typical agency or consultant, CamCo works to understand your business, industry, and buyers fast and to make informed recommendations on campaigns. With vast experience working with B2B tech companies, CamCo knows the importance of balancing a well-planned strategy with efficient execution.

camcodemand.com

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CamCo has partnered with Megawatt to bring a content-driven demand generation strategy to tech companies who want to run lean without sacrificing results.

Want to learn more about integrated services? Get in touch.
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