News: Megawatt is now part of communications and digital marketing agency, LaunchSquad. Read more here.
News: Megawatt is now part of communications and digital marketing agency, LaunchSquad. Read more here.
Megawatt, now part of communications and marketing agency LaunchSquad, is a specialized content agency focused on B2B clients. Megawatt specifically serves clients in technical industries, focusing on products and services related to software code, big data, AI/ML, and cybersecurity. We turn complex ideas and technical expertise into informative, insightful content that drives growth. We partner with clients to build content that serves specific purposes throughout the tech buyer journey. Megawatt brings creativity and fresh thinking to the table to help clients share their stories and engage customers. Our team embodies shared values of kindness, authenticity, curiosity, and integrity. Megawatt was founded in 2015 by Meg Scarborough and joined the LaunchSquad family in 2024.
The Megawatt Culture
Our third hire? A VP of people operations. Why? Because the quality of our relationships drives the quality of our work. We care about our clients and our employees as human beings who are capable of so much more than what fits in a job description or scope of work.
Relationship-driven
We seek to bring out the best in our teammates, empower each other to work in our strengths, and provide enthusiastic support for our entire Megawatt community. Our goal is to form lifelong relationships that endure long after a contract or tenure at Megawatt has ended.
Location agnostic
We are an intentionally distributed agency, because it is our goal to hire people for their talent and eagerness to grow and contribute at the highest levels, no matter where they live.
Inclusive
We have team members and clients all over the U.S. and the world. We value diversity, equity, and inclusion and strive to bring unique points of view and a desire for deeper understanding to all interactions.
Growth-oriented
We have a strong culture of coaching and feedback, because we believe in enabling people to realize their full potential—at work and in life—through kind, direct, and honest communication.
Human
We take pride in our work and also appreciate that our clients and employees have lives outside of work: kids and pets and hobbies and creative pursuits that all deserve their attention, too. (And make regular appearances in our Slack channels and occasional Zoom bombs.)
Kind & curious
We have fun working together and don’t take ourselves too seriously. We are curious, open-minded, and love pushing ourselves to think bigger. We aim to leave every place, team, and project a better place than we found it.
CEO & Founder
After starting her career as the first marketing hire at a startup, Meg helped build the content practice at tech PR firm LaunchSquad. In 2015, Meg started Megawatt to bring a new lens to B2B tech content marketing. Her first love is writing, and she has found an unexpected calling in building a business out of her passion for the written word.
She also loves technology and enjoys trying out new apps and looking for new ways to “work smarter.” Her favorite book of all time is Letters to a Young Poet by Rainer Maria Rilke, though these days she’s ploughing through literary murder mysteries like it’s her job (it’s not).
VP, Talent, Culture & Growth
Kristen leads people operations, talent development, and team vision for Megawatt. She brings an impressive background spanning the energy, non-profit, and education sectors to her role at Megawatt, where she coaches the entire team with the goal of helping us be the best people—and build the best agency—we possibly can. She lives with her husband and four kids in Nashville, TN, and she can’t choose a favorite book but recently loved Homegoing by Yaa Gyasi.
VP, Operations & Finance
With over two decades of combined client side and agency B2B marketing experience, Andrea is an accomplished revenue marketer. She specializes in building client relationships, leading cross-functional teams, and managing projects that directly impact revenue targets. Andrea is an analytical, data driven thinker who understands the big picture and sweats the details. As VP of Operations and Finance, Andrea drives internal and client facing efficiencies for both Megawatt’s growth and stellar client experiences.
In her downtime you can find Andrea maintaining both physical and mental balance on her yoga mat.
VP, Client Services
Kristin Allaben is the VP of Account Management at Megawatt Content Marketing. In this role, she works closely with both clients and the internal Megawatt team to create and support strategic initiatives, brainstorm creative ideas and create compelling content. Allaben has more than 10 years of experience in tech PR, spanning the IT security, unified communications and digital experience management industries. She also has significant business coaching experience.
As with any good content marketer, Allaben loves to read, so it’s hard to pinpoint a favorite book, but you can often find her reading anything with a strong female character, especially if it’s set in Europe (ideally Scotland).
VP, People Ops and Strategy
Trisha joins the Megawatt team with more than 15 years of experience as a former fifth grade teacher, talent recruiter, marketing executive, and most recently, a non-profit CEO.
She is passionate about helping innovative organizations scale with quality while enhancing employee culture and maximizing the client experience.
Trisha was named “40 Under 40” by the Houston Business Journal, a “Rising Star” by Texas Executive Women, and a “Champion for Education” by Teach For America.
She currently lives in Albany, New York with her daughter, Noa. In her free time, she enjoys traveling, photography, and writing future sitcoms for Netflix.
Content Team Lead
Lucia is a senior content strategist at Megawatt, helping clients combine thought leadership with results-driven execution. She brings a decade of marketing and PR agency experience to the table — with previous roles in the technology and hospitality industries. Thanks to #agencylife, she’s had her hands in all types of projects throughout the years, from website personalization to SEO strategy, publishing travel guides, executing email campaigns, pitching reporters, and beyond. She is an avid reader, writer, watcher, and listener (to pretty much everything) and loves to help clients expand their content programs to take advantage of new mediums and emerging channels.
Her go-to pick me up and cure for writer’s block: the musical stylings of ABBA. Don’t knock it till you try it!
Operations Manager
Amanda is a multi-tasking rock star who works behind the scenes to ensure Megawatt’s leadership team has the highest level of support. With several years spent in education and a strong background in administrative assistance, her extended experience with problem solving, project management, and organizational effectiveness helps set our team up for success.
What motivates her, “Is that we have one life to live. Each day I try to take the extra step to accomplish as much as I can, enjoy as much as I’m able, and strive to be 1% better than the day before”.
Content Writer
Lawren has been writing stories since he discovered the family word processor at nine years old. Now as a content strategist, he’s using the writing skills honed over decades to help brands effectively communicate their stories and messages. Previously, he worked as a reality television producer and then as a content writer for a B2B marketing agency. His love of disruptive technology and the written word has led him to Megawatt.
Lawren’s favorite book is Perfume: Story of a Murder and he highly recommends the audiobook of The Great Gatsby read by Jake Gyllenhaal who makes a perfect Nick Carraway.
Content Writer
Alex is just a girl from New Jersey. She was an embedded producer in the space industry for four years, working with spaceflight entities and Hollywood production houses to bridge the gap between real life scientific discovery and the popular culture it inspires. Alex shifted her focus to B2B tech after seeing how digital growth plays a key role in bringing communities closer together. She’s also an award-winning playwright, with her creative work focusing on the intersections of science and art, being Chinese and American, and the mixed race experience.
Her favorite book is The Remains of the Day by Kazuo Ishiguro. She recommends watching the movie with Emma Thompson and Anthony Hopkins if you’re ever in need of a healthy cry.
Associate Content Writer
From writing for textbook companies to crafting B2B marketing emails to even a brief stint professionally creating dating profiles, Samaria likes to take wide-ranging topics and condense them into something brief (and fun to read).
Samaria currently doesn’t have a favorite book, but her least favorite is definitely Tolstoy’s ‘War and Peace.’
Content Writer
Jenna has been working in the B2B tech space for her entire career. Through her professional journey, she has gained experience in content creation, demand gen, social media management, and event planning.
Her go-to movie is Monsters Inc. With the music, character development, plot twists, and obscene amount of doors, what’s not to love?
Content Writer
Alisa works as a Content Strategist with Megawatt, writing compelling tech content to help clients grow their marketing programs and reach new audiences. She has had the opportunity to write for a variety of tech companies throughout her career, especially for the cybersecurity and DevSecOps industries. Alisa approaches writing by bringing clarity, readability, and maybe even a bit of lightheartedness into complex subjects.
She’s a huge Jane Austen book/movie nerd, mainly because the memorable characters and humorous social situations feel incredibly relatable. Her hot take: Emma is better than Pride and Prejudice.
Director, Content Strategy
Maggie is the perfect example of the fiction-writer-to-marketer pipeline. She stumbled into marketing while getting her master’s degree in creative writing and never turned back. Her entire professional career has been spent in B2B tech agencies helping clients in various spaces from data intelligence to cybersecurity create holistic content and SEO strategies. She approaches management the way she approaches SEO — people-first — and she has a passion for coaching and building intentional, authentic relationships with both coworkers and clients.
In her free time, Maggie is most in her element when tending her garden, having a patio beer in the Oklahoma sun, or painting another mural in her house. Her version of self-care is folding laundry on the bed while watching all three Lord of the Rings films (extended versions, of course).
Project Management Lead
Maria began her career by joining Teach for America in 2013. She spent almost a decade working in the public charter school system both as a teacher and in school leadership. In 2020 Maria completed her MBA at Rice University’s Jones Business School, with the goal of an eventual pivot out of education. Her time in education fostered a passion for coaching and developing others, which she is excited to continue in her role as Manager of Coaching and Professional Development at Megawatt.
Maria lives near Houston with her husband and son. They are big on family time and good food, and they travel often to visit his family in Mexico and her family in Argentina. Maria has had the same favorite books for way too long (A Thousand Splendid Suns and Breaking Night) and is on the hunt for a new favorite book.
Sr. Content Writer & Analytics Lead
Trained as a journalist, Adam cut his teeth in the world of digital publishing before discovering his passion for B2B content marketing. He believes well-told stories about technology have the potential to transform our future, and he loves finding the magic that can happen at the intersection of brand and performance marketing. Adam’s favorite book is Do Androids Dream of Electric Sheep? because he agrees that “the electric things have their life, too.”
Project Manager
Jess has spent the majority of her career in education, in which she taught middle school and created her campus’ athletic program. She also has experience in planning and coordinating events, both professionally and for fun. She is excited to continue her passion for planning and organizing in her role as a Project Manager at Megawatt.
Outside of work, Jess enjoys attending sporting events, concerts, and comedy shows. She also enjoys finding new restaurants in Houston and practicing her culinary skills at home. Her favorite movie is “Molly’s Game” and her favorite book right now is “Where the Crawdads Sing” by Delia Owens.
Project Manager
Ali works as a Project Manager at Megawatt Content Marketing. She has 8+ years experience working as a student support counselor within a charter network, a mental health consultant for a college success organization, and most recently, serving as a behavioral health consultant at a medical company.
Ali’s strengths lie in relationship building, organization, and supporting people in to meeting their personal and professional goals. She is passionate about integrating a human approach within corporate spaces to drive results and create a positive workplace culture.
Ali lives in upstate NY. She enjoys spending time with her family, crossword puzzles, home design, and songwriting.
Associate Content Writer
Margaret began her marketing career at an IT governance, risk, and compliance startup—a role her Spanish degree did not prepare her for, though she thrived in it nonetheless. Since then, she has explored event planning, B2B email marketing, owning a self-defense gym, and freelancing. Her marketing superpower lies in translating her clients’ technical messaging into language that will excite and entice their target audience.
She is an aspiring author and wakes up at an unfortunate hour to revise her manuscript before the workday. She could never pick a favorite book, but Tessa Bailey (romantic comedy) and Samantha Shannon (fantasy) are two of her favorite authors.
Sr. Content Writer & Strategist
Angel has spent more than 10 years in content marketing as a writer, editor, and senior marketing manager. From working as a freelancer to her time spent in an agency setting, Angel is comfortable switching between mediums and industries. Overall, she excels at building bridges in marketing, whether it be between a company and their clients or between a company’s teams. Angel is well-versed in SEO, and marries strategy with compelling, concise content that increases each client’s profile. She enjoys hitting her marketing “targets,” but realizes that the journey is just as exciting.
CEO & Founder
Meg Scarborough is a leading content marketer in the B2B technology space, with 15 years of experience and client leadership. After spending several years as a content specialist at LaunchSquad, Meg founded content-focused agency Megawatt in 2015. Megawatt is well-known throughout the B2B technology space as the go-to content agency for highly technical products and companies.
Meg and Megawatt’s work focuses on deep tech niches, including data, DevOps, code, AI/ML, IT, and climate tech. Meg has worked with highly successful tech companies ranging from startups to public companies, including Trend Micro, Rapid7, Alert Logic, Snyk, Proofpoint, Vanta, Capital One’s Critical Stack, and many more.
Meg has been featured on several podcasts discussing B2B tech content, and Megawatt has been shortlisted as a top B2B content agency in multiple publications. In 2024, Megawatt was acquired by LaunchSquad to further build out its content capabilities, team, and sector expertise in deep tech. In her spare time, Meg enjoys cooking, watercoloring, and cycling. She lives in Boston with her husband, two children, a super mutt named Johnny Cash, and two wily Siberian cats.
LaunchSquad’s Content Studio is a team of writers, marketers, and creatives that has partnered with brands to build technical and consumer content marketing campaigns for over a decade. The team specializes in everything from full-funnel content marketing initiatives to top-of-funnel thought leadership with the ultimate goal of meeting a partners’ audience where they are (from email to social to blog). The Content Studio has worked across industries with a special focus on brands in the technology space including DocuSign, Cornerstone OnDemand, Uber Freight and more. The team works closely with the broader communications and marketing professionals at LaunchSquad to drive holistic, integrated work and programs spanning earned, owned, social and paid media channels.
CEO & Founder
After starting her career as the first marketing hire at a startup, Meg helped build the content practice at tech PR firm LaunchSquad. In 2015, Meg started Megawatt to bring a new lens to B2B tech content marketing. Her first love is writing, and she has found an unexpected calling in building a business out of her passion for the written word.
She also loves technology and enjoys trying out new apps and looking for new ways to “work smarter.” Her favorite book of all time is Letters to a Young Poet by Rainer Maria Rilke, though these days she’s ploughing through literary murder mysteries like it’s her job (it’s not).
SVP, Operations & Finance
With over two decades of combined client side and agency B2B marketing experience, Andrea is an accomplished revenue marketer. She specializes in building client relationships, leading cross-functional teams, and managing projects that directly impact revenue targets. Andrea is an analytical, data driven thinker who understands the big picture and sweats the details. As VP of Operations and Finance, Andrea drives internal and client facing efficiencies for both Megawatt’s growth and stellar client experiences.
In her downtime you can find Andrea maintaining both physical and mental balance on her yoga mat.
VP, Client Services
Stephanie is the definition of an accidental content marketer. She began her writing career in the travel industry, covering far flung locations from Fiji to Finland. From there she moved into corporate blogging and ghostwriting before finally making the leap to B2B SaaS marketing.
Driven content strategist with extensive experience creating and executing bespoke content marketing strategies for dozens of B2B SaaS clients. Stephanie’s passion is relationship building, both externally with clients and internally within Megawatt. Passionate people manager who fosters career growth and guides teams toward achieving organizational goals.
In her free time Stephanie loves to cook, read, and travel (naturally). Her favorite countries to visit are Mexico, Italy, and Japan. She has rewatched 30 Rock an unhealthy number of times.
Senior Content Director
Sarah’s love for tech and science began while studying for her master’s degree in journalism at Northwestern University. Somehow, she convinced her professors to send her to both the Faroe Islands and New Zealand for reporting trips (on microgrids and how we speak with our eyebrows, respectively).
Over the next decade, Sarah’s obsession with learning about new and emerging tech has carried her through journalism, public relations and marketing. At agencies both big and small, she has honed her skills in writing, editing, creative strategy and account management for a range of B2B tech clients and industries.
Sarah’ favorite non-fiction book is “Why Time Flies” by Alan Burdick and one of her favorite pastimes is converting people from apathetic coffee drinkers to coffee connoisseurs.
Senior Content Director
Lucia is a senior content strategist at Megawatt, helping clients combine thought leadership with results-driven execution. She brings a decade of marketing and PR agency experience to the table — with previous roles in the technology and hospitality industries. Thanks to #agencylife, she’s had her hands in all types of projects throughout the years, from website personalization to SEO strategy, publishing travel guides, executing email campaigns, pitching reporters, and beyond. She is an avid reader, writer, watcher, and listener (to pretty much everything) and loves to help clients expand their content programs to take advantage of new mediums and emerging channels.
Her go-to pick me up and cure for writer’s block: the musical stylings of ABBA. Don’t knock it till you try it!
Senior Content Writer
Alisa works as a Content Strategist with Megawatt, writing compelling tech content to help clients grow their marketing programs and reach new audiences. She has had the opportunity to write for a variety of tech companies throughout her career, especially for the cybersecurity and DevSecOps industries. Alisa approaches writing by bringing clarity, readability, and maybe even a bit of lightheartedness into complex subjects.
She’s a huge Jane Austen book/movie nerd, mainly because the memorable characters and humorous social situations feel incredibly relatable. Her hot take: Emma is better than Pride and Prejudice.
Senior Operations Manager
Amanda is a multi-tasking rock star who works behind the scenes to ensure Megawatt has the highest level of support. Her focus on smooth operations and maximized efficiency make her a true backbone of Megawatt. As a former educator, her extended experience with problem solving, project management, and organizational effectiveness helps set the Megawatt team up for success.
What motivates her, “Is that we have one life to live. Each day I try to take the extra step to accomplish as much as I can, enjoy as much as I’m able, and strive to be 1% better than the day before”.
Content Director
Trained as a journalist, Adam cut his teeth in the world of digital publishing before discovering his passion for B2B content marketing. He believes well-told stories about technology have the potential to transform our future, and he loves finding the magic that can happen at the intersection of brand and performance marketing. Adam’s favorite book is Do Androids Dream of Electric Sheep? because he agrees that “the electric things have their life, too.”
We’re always looking for amazing talent to join our team, regardless of your location. Reach out here with information about yourself, and we’ll be in touch. Don’t see something of interest? We’d still love to hear from you:
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