Megawatt and AtScale drive 71% increase in priority assisted conversions

Challenge

AtScale helps enterprises accelerate the flow of data-driven insights, with a semantic layer platform that simplifies, accelerates, and extends business intelligence and data science capabilities.

As a rapidly growing Series D in a highly technical space, AtScale is challenged to communicate the value propositions of its semantic layer platform for data science and business intelligence teams in a clear, concise, and compelling manner.

The company is up against the “old way” of doing things, while its platform provides an inarguably stronger path forward to democratize data.

Goals

AtScale partnered with Megawatt to:

Rank for Relevant Keywords in Organic Search

Increase Website Traffic

Drive Leads and Improve Conversions

Support Marketing and Sales with Buyer-Centric Content

Megawatt Approach

Megawatt prioritized content that illustrated the value of a semantic layer when it comes to democratizing access and utility of data.

We partnered with AtScale to:

Refine the company’s brand messaging
Build an editorial style guide for brand consistency
Produce SEO-focused content and optimize existing pages
Build customer success stories with household names to bring AtScale’s value to life for prospects
Edit content from other writers to ensure consistency and brand style
Migrate AtScale to GA4 in Summer 2022
Manage SEO strategy and reporting to consolidate content efforts

Results

60% increase in blog pageviews and unique pageviews
47% increase in pageviews from organic search
10% increase in assisted conversions from organic search
71% increase in priority assisted conversions (demo request, pricing request, contact form) from organic search
16% increase in total volume of ranking keywords and total number of top 3 position rankings

“I would highly recommend Megawatt to any companies looking to improve their content programs through a thoughtful content strategy and a mix of thought leadership and SEO, as well as customer case studies and much more. They support us from a strategy standpoint while delivering quality content regularly.”

Josh Epstein, CMO, AtScale