I’m thrilled to share that Megawatt, the content marketing agency I founded in 2015, has been acquired by the fantastic team at LaunchSquad.
For those who don’t know me personally, I’m Meg Scarborough — a content marketer with over 15 years of experience in the B2B technology space. I began my career in-house as the first marketing hire at a small tech startup.
From there, I went on to spend several years honing my craft as a content specialist at LaunchSquad, where my fascination with tech deepened into a passion for telling stories about technologies that are changing our world, particularly those that are “hidden” from public view.
While we’ve collectively worked with plenty of well-known B2B tech companies, I particularly love partnering with organizations that the average person has never heard of. Often, it is these “behind-the-scenes”, truly innovative companies that are changing the way we work, live, and interact with our worlds.
At Megawatt, I was able to put this growing passion into action. Over the past nine years, Megawatt has become well-known throughout the B2B tech world as the go-to content agency for highly technical products and companies, focusing on deep-tech and high-tech niches including:
- Artificial intelligence and machine learning
- Big Data solutions and applications
- Climate tech
- Compliance
- Cybersecurity and data protection
- Developer and DevOps tools
- IT solutions and software
Megawatt is most well-known for our work in compliance, cybersecurity, and data protection, where we’ve worked with dozens of amazing companies ranging from scrappy startups to public enterprises — including Trend Micro, Rapid7, Alert Logic, Snyk, Proofpoint, Vanta, and Capital One’s Critical Stack, to name a few.
Now, as part of the LaunchSquad family, Megawatt’s depth of experience in B2B tech content marketing will extend LaunchSquad’s capabilities even further, allowing us to better serve clients in emerging and frontier technology spaces.
Since 2000, LaunchSquad has focused on telling meaningful stories that change the trajectory of clients’ businesses. Whether they’re launching a startup, guiding a company through an IPO, or producing a podcast, LaunchSquad’s team are storytellers at heart. They’re a group of strategists and creatives who aim to create lasting impact for their clients and the world.
I’m thrilled that Megawatt can leverage LaunchSquad’s full suite of services — from story development and media engagement to communications strategy, video production, paid media, and much more. This partnership allows Megawatt to expand what we can offer clients, combining our deep expertise in technical B2B content with LaunchSquad’s broader capabilities. Together, we’ll be an unstoppable force.
I’m extremely proud of what the Megawatt team has accomplished over the past nine years, and I can’t wait to see what we’ll achieve as part of the LaunchSquad family. If you have any questions about our new partnership or how we can support your content marketing efforts, please don’t hesitate to reach out. I can’t wait to show you what we can accomplish!
Cheers,
Meg
